Program Description
This qualification is designed to provide practical introduction to work effectively in the area of marketing. Clients would have the opportunity to acquire the critical skills and knowledge in both traditional and current marketing management. It is also ideal for current marketing practitioners to gain deeper understanding and update of current marketing practices.
Program Structure
| Subject Code | Subject Name |
| BSBSUS501 | Develop workplace policy and procedures for sustainability |
| BSBHRM512 | Develop and manage performance management processes |
| BSBFIM501 | Manage budgets and financial plans |
| BSBMKG501 | Identify and evaluate marketing opportunities |
| BSBMKG502 | Establish and adjust the marketing mix |
| BSBMKG506 | Plan market research |
| BSBMKG507 | Interpret market trends and developments |
| BSBMKG514 | Implement and monitor marketing activities |
Possible Job Outcomes
• Marketing Coordinator
• Marketing Assistant
• Marketing Officer
• Assistant Product Manager
• Assistant Channel Manager
• Assistant Brand Manager
• Sponsorship Coordinator
• Marketing Research Assistant