Program Description
This qualification reflects the roles of individuals who are able to provide leadership and strategic direction with the marketing function of an organisation. It is ideal for clients wishing to attain highly specialised knowledge and management competence in the area of marketing management.
Upon completion of this qualification, it is expected the learner would possess the skills and knowledge to analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies across all marketing functions.
| Subject Code | Subject Name |
| BSBADV602 | Develop an advertising campaign |
| BSBMGT616 | Develop and implement strategic plans |
| BSBMKG609 | Develop a marketing plan |
| BSBMGT605 | Provide leadership across all the organization |
| BSBSUS501 | Develop workplace policy and procedures for sustainability |
| BSBMKG603 | Manage the marketing process |
| BSBRSK501 | Manage risk |
| BSBWHS605 | Develop, implement and maintain WHS management systems |
| BSBDIV601 | Develop and implement diversity policy |
| BSBMGT617 | Develop and implement a business plan |
| BSBMKG607 | Manage market research |
| BSBMKG608 | Develop organizational marketing objectives |
Possible Job Outcomes
• Marketing Director
• Marketing Strategist
• National, Regional or Global Marketing Manager